Our Story
About iQuit
We believe everyone deserves the tools and support to break free from smoking — for good. iQuit was built to make that possible.
Our Mission
Smoking is the leading cause of preventable death worldwide. Every year, millions of people try to quit — and most struggle alone. We built iQuit to change that.
Our mission is to provide free, accessible, science-backed tools that meet you where you are — whether you are on day one or day one thousand. No judgment, no premium paywalls, just support.
Why We Built iQuit
Three core beliefs that drive everything we do.
Quitting Should Be Free
Health is a right, not a luxury. iQuit is completely free with no hidden costs or premium tiers. Every feature is available to everyone.
Science Over Hype
Every feature is grounded in behavioral psychology, medical research, and evidence-based cessation strategies. No gimmicks, just what works.
Support, Not Shame
Quitting is hard. Relapsing is normal. iQuit focuses on positive reinforcement, gradual progress, and celebrating every small victory.
Our Approach
A multi-dimensional strategy to maximize your chances of quitting successfully.
Behavioral Tracking
Track smoking patterns, triggers, and progress. Data-driven insights help you understand your habits.
AI-Powered Guidance
A personal AI coach that adapts to your journey, offering encouragement and advice when you need it most.
Gamification & Rewards
Achievements, streaks, and challenges keep you engaged and motivated throughout the entire process.
Emergency Support
Instant access to SOS tools, breathing exercises, and coping strategies during craving emergencies.
Community Connection
Social challenges, accountability circles, and shared stories create a supportive network of quitters.
The Name
One app, two languages, one mission.
Smetto
“I quit” in Italian. In Italy, the app is known as Smetto — a simple, powerful declaration of intent.
iQuit
For the rest of the world. Short, clear, and unmistakable — a personal commitment in two syllables.
Our Values
Privacy First
Your health data is yours. We follow strict privacy practices and never sell your information. GDPR-compliant by design.
Accessible to All
Designed with accessibility standards (WCAG 2.1 AA). High contrast, keyboard navigation, and screen reader support.
Always Improving
We continuously update iQuit based on user feedback, new research, and emerging best practices in cessation science.
Join the Movement
Thousands of people have started their smoke-free journey with iQuit. You can be next.