Quit smoking guides

College Student Smoking Statistics 2026

College student smoking statistics show a generation that smokes far less than its parents but uses more nicotine in other forms. According to the CDC, 5.3% of 18 to 24-year-olds smoked cigarettes in 2021, while 11.0% used e-cigarettes, about twice as many. Nicotine pouch use among young adults has since doubled in a single year.

Key finding: cigarettes are no longer the main nicotine product on campus. Vapes and pouches are. This roundup brings together national data on cigarettes, vaping and pouches among college-age adults, campus smoke-free policies and what helps students quit, with notes on what each source measures.

College student smoking statistics: young adults at a glance

National surveys rarely separate college students from other young adults, so the best available benchmark is adults aged 18 to 24, the typical college age range. The CDC’s report on 2021 National Health Interview Survey data, published in MMWR, gives these figures:

Tobacco and nicotine use among US adults aged 18 to 24 vs 25 to 44, 2021 (NHIS, CDC MMWR)
Product Ages 18 to 24 Ages 25 to 44
Any tobacco product 17.0% 22.1%
E-cigarettes 11.0% 6.5%
Cigarettes 5.3% 12.6%
Cigars 3.1% 4.9%
Smokeless tobacco 1.4% 2.5%

Two things stand out. College-age adults smoke cigarettes at less than half the rate of adults aged 25 to 44, and they are the only age group in which e-cigarettes are more common than cigarettes. Roughly one in six 18 to 24-year-olds uses some tobacco or nicotine product. For younger age groups, see our report on teen and young adult smoking statistics.

University campus quad with students and a smoke-free sign showing crossed-out cigarette and vape icons
About one in six college-age adults uses a tobacco or nicotine product, most often an e-cigarette.

Vaping overtakes cigarettes

The shift from cigarettes to e-cigarettes happened quickly. Among 18 to 24-year-olds in the 2021 CDC data, e-cigarette use (11.0%) was more than double cigarette smoking (5.3%). By contrast, among adults aged 25 to 44, cigarettes were still almost twice as common as e-cigarettes.

CBS Boston reports on a survey finding that more than half of young adults want to quit nicotine.

Why vaping took hold on campus

  • Discreet use: vapes produce little smell and are easy to hide in dorms and lecture halls.
  • Perceived safety: many students see vaping as harmless compared with smoking, though nicotine is highly addictive and vaping is not risk-free.
  • High-nicotine products: disposable vapes can deliver large amounts of nicotine, which builds dependence quickly.
  • Social use: vapes are often shared at parties and in social settings, which normalizes use.

For context on how young adults vape outside the US, see our data on vaping statistics uk.

Nicotine pouches: the fastest-growing product

Oral nicotine pouches are the newest product to spread among young adults. A study in the American Journal of Preventive Medicine, using the nationally representative Monitoring the Future panel and available on PubMed Central, found:

Past-12-month nicotine pouch use among US adults aged 19 to 30 (Monitoring the Future panel, AJPM)
Year Pouch use, ages 19 to 30
2023 4.8%
2024 9.5%
Change Roughly doubled (prevalence ratio 1.97)

Pouches contain nicotine but no tobacco leaf, sometimes in high strengths. Because they are smoke-free and spit-free, students can use them almost anywhere, including where smoking and vaping are banned.

Education and smoking

Finishing college is strongly associated with lower smoking later in life. The same CDC MMWR report breaks down 2021 smoking by education among adults aged 25 and older:

Cigarette and e-cigarette use by education, US adults aged 25+, 2021 (NHIS, CDC MMWR)
Education Cigarettes E-cigarettes
Some college, no degree 16.1% 5.0%
Bachelor’s degree 5.3% 2.6%
Graduate degree 3.2% 2.0%

Adults who started college but did not finish smoke at about three times the rate of bachelor’s degree holders. This does not prove that a degree prevents smoking, since income, job type and stress also play a role, but it shows how strongly smoking tracks with educational and economic opportunity.

Smoke-free campus policies

Campus policies can shape whether students start or stop. A study led by the National Cancer Institute and published in Tobacco Control, summarized by the American Cancer Society, analyzed 4,938 accredited US colleges and universities:

Comprehensive smoke-free and tobacco-free campus policies, US colleges, 2017 (Tobacco Control study)
Measure Value
Institutions analyzed 4,938
100% smoke-free or tobacco-free 823 (about 16.7%)
Students covered About 15 million (about 27% of students)
Faculty and staff covered About 9 million (about 25%)

More than half of colleges in Arkansas, Iowa and North Dakota had full protections, while the study found no fully protected schools in Nevada, New Mexico, Wyoming or the District of Columbia. Many campuses have adopted policies since then, and the strongest policies now cover e-cigarettes as well as cigarettes. A smoke-free campus can be a useful nudge; our practical guide on how to quit smoking at university shows how to use campus rules and resources to your advantage.

Quitting in college

College is one of the best times to quit. Most young adults have smoked or vaped for fewer years, and the long-term health benefits of quitting before age 30 are large. Habits are also in flux as students move, change schedules and build new social circles.

What helps students quit

  • Use campus health services: many student health centers offer free counseling and nicotine replacement.
  • Try text-based support: free text programs and quitlines (1-800-QUIT-NOW) are designed for young adults who prefer messaging to phone calls.
  • Plan for exam stress and parties: these are the most common relapse triggers; plan alternatives in advance.
  • Quit vapes and pouches too: switching products keeps nicotine dependence going; aim to quit all nicotine.
  • Track the money: students on tight budgets often find the savings counter in an app like iQuit one of the strongest motivators.
College student at a desk holding a phone with a quit progress streak, with a vape and cigarette in the bin
Phone-based tools make it easier for students to track and stick with a quit attempt.

For age-specific strategies, see our guide on how to quit smoking in your 20s.

Methodology notes

National surveys such as the NHIS do not identify college enrollment in their published tobacco tables, so this article uses adults aged 18 to 24 as the closest benchmark for college students. Those figures come from the CDC’s MMWR report on 2021 NHIS data. Education breakdowns apply to adults aged 25 and older. Nicotine pouch data come from the Monitoring the Future panel (ages 19 to 30) reported in the American Journal of Preventive Medicine. Campus policy data come from a 2019 Tobacco Control study of 2017 policies. Different surveys use different age bands and time frames (past 30 days vs past 12 months), so figures should not be compared directly.

FAQ: college student smoking statistics

What percentage of college-age adults smoke cigarettes?

In 2021 NHIS data published by the CDC, 5.3% of adults aged 18 to 24 smoked cigarettes, less than half the 12.6% rate among adults aged 25 to 44.

Do college students vape more than they smoke?

Yes. Among 18 to 24-year-olds, 11.0% used e-cigarettes in 2021, about twice the share who smoked cigarettes, according to the CDC.

Are nicotine pouches popular with young adults?

Yes. Past-year pouch use among adults aged 19 to 30 doubled from 4.8% in 2023 to 9.5% in 2024, according to Monitoring the Future panel data.

How many colleges are smoke-free?

A study summarized by the American Cancer Society found about 16.7% of 4,938 US colleges had 100% smoke-free or tobacco-free policies in 2017, covering about 27% of students.

Does going to college lower smoking rates?

Smoking is much lower among adults with a bachelor’s degree (5.3%) than among those with some college but no degree (16.1%), according to CDC data for adults aged 25 and older.

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